Free Jazz, Puppetry and Flamenco Return to Hon-Atsugi MyLord

Hon-Atsugi MyLord, the roughly 160-shop commercial complex directly connected to Odakyu Hon-Atsugi Station, is turning late August into a free cultural program under the Atsugi Nigiwai-za banner. The centerpiece is MyLord Jazz Gate 2026 on August 20 and 21, with four acts per day and 21 jazz artists in total. Admission is free.

The program also includes a traditional puppet performance by Atsugi Higashi-za on August 23, with shows at 11:00 and 13:30, and a flamenco live set by the local group Los Vecinos on August 29. The events are organized with Atsugi City and Odakyu SC Development, the facility operator.

This year's new addition is a jazz stamp rally built around Atsugi City's digital local currency, Machi no Coin Ayumo. Participants download the Machi no Coin app and scan QR codes at four designated spots to collect coins. The release also mentions the city-run Atsugi Jazz Night 2026 taking place on the same day as MyLord Jazz Gate.

What the Ayumo Stamp Rally Reveals About the Mall's Local Strategy

Why a Shopping Mall Is Programming Jazz and Puppetry

Odakyu SC Development frames these events as part of a community co-existence effort: making its commercial facilities a point of contact between customers and the local area. For Hon-Atsugi MyLord, free performances are a low-cost way to generate a reason to visit, fill restaurant floors, and position the mall as a cultural venue rather than simply a retail block.

The Ayumo Stamp Rally Is a Small First

The new element is the integration of Atsugi City's digital local currency, Machi no Coin Ayumo. Visitors install the app, scan QR codes at four stops, and receive coins. The release does not specify the coin amount or whether it can be used like cash or only at certain shops. The mechanism still has two clear purposes: the city gains more residents installing and testing the currency, and the mall extends the event beyond its own buildings into the surrounding area.

What the Release Does Not Say

There are no attendance targets, coin values, or economic impact figures. The involvement of Atsugi City's cultural promotion division and cultural hall suggests a coordinated local-government and developer initiative rather than a commercial product launch. That keeps the relevance local: Atsugi residents, nearby visitors, and people already using or curious about Ayumo.

Atsugi Event Diary: Dates, QR Stops and Contact Numbers

  • Jazz: MyLord Jazz Gate 2026 runs August 20–21 and is listed as free. For inquiries, call the Atsugi City Cultural Hall Ticket Reservation Center at 046-224-9999, 10:00–17:00 excluding closed days.
  • Stamp rally: Download the Machi no Coin app before the event and scan QR codes at the four designated Ayumo spots to collect local coins. The release does not state the coin amount, so treat it as a local-use bonus rather than a cash equivalent.
  • Puppetry: Atsugi Higashi-za performs traditional ningyo joruri on August 23 at 11:00 and 13:30. Contact the Atsugi City Culture Charm Creation Division at 046-225-2509 for details.
  • Flamenco: Los Vecinos appear on August 29; the release gives no start time, so call 046-225-2508 before planning the trip.