Latest Articles
Bad Ads Worse Than None for 80% of Consumers; Omnicom Calls for 'Connected Content'
New Omnicom research finds widespread ad aversion, but relevance and timing can significantly lift purchase intent. The ...
How the 2026 World Cup Rewrote the Playbook for Olympic Sponsors
Record viewership and over $15 billion in FIFA revenue have turned the 2026 World Cup into a training camp for brands, w...
Rare Beauty’s Greek Myth-Inspired Fragrance Push Signals Global Ambition
Selena Gomez’s Rare Beauty debuts its second scent 'Rare Beginnings' with a global campaign blending Greek mythology and...
Vodafone Lifts Profit Outlook as Xavier Niel Builds Stake
Vodafone raised its annual profit forecast after strong first-quarter revenue growth, particularly in Africa, as French ...
Expand Energy Bets $1.25 Billion on Gas Marketing with Twin Eagle Buy
Expand Energy will acquire gas marketer Twin Eagle for $1.25 billion, lifting its marketing free cash flow target by 50%...
Shein's $50bn Hong Kong IPO Hits Valuation Reset as Revenue Growth Fades and Margins Squeeze
A new prospectus filing reveals slowing 8% revenue growth, a 39% profit drop and a first-quarter loss, casting doubt on ...
Egypt's Textile Modernization Nears Phase Two Completion, Deputy PM Says
Deputy Prime Minister Hussein Eissa inspected the national textile overhaul at Misr Spinning in Mahalla, where the secon...
Greg Abel's First Deal: Berkshire Acquires Taylor Morrison for $8.5bn
Greg Abel’s first acquisition as Berkshire Hathaway CEO is a $8.5 billion cash deal for homebuilder Taylor Morrison, sig...
How Capital One’s MLB Partnership Turns Fan Experiences into Cardholder Lifetime Value
Capital One is using its major sponsorship of MLB to map fan journeys into customer lifetime value models, blending on-t...
Oscar Mayer Marks 90th Wienermobile Anniversary with Milk Bar Hot Dog Cake
The Kraft Heinz brand debuts a limited-edition Wiener Cake at Milk Bar stores in three cities, riding a viral trend to k...
Cosmote Telekom Becomes World's First Network to Win 'Fastest Mobile' Title for 10 Straight Years
Independent awards from Ookla and Opensignal confirm the Greek operator's decade-long speed lead, backed by €600m annual...
Canva CMO Zach Kitschke: Weekly Sprints Keep Marketing and AI Product in Sync
As Canva becomes the third most-used consumer AI product, CMO Zach Kitschke reveals the weekly rituals, community-driven...
T2S Medical IPO Attracts Third-Largest Investor Base in Casablanca Bourse History
Morocco’s first listing of 2026 drew 111,000 subscribers and was 43 times oversubscribed, underscoring robust demand for...
Private SEZ Stupino Kvadrat Passes 150 Billion Rubles in Cumulative Investment
Russia’s first privately operated special economic zone marks a decade with over 55 investors, 27 factories built, and a...
German Court Rules Sturdy Plastic Carrier Bags Subject to Recycling Fees
Businesses offering reusable plastic bags at checkout must now participate in the dual recycling system, a top court has...
Danone Doubles Super Bowl Ad Spend as CBS Sells Out at $7 Million Per 30 Seconds
With Super Bowl advertising slots reportedly hitting $7 million each, CBS has sold out its entire inventory. Consumer go...
Eurobank Donates Infrastructure Upgrades to Greek Military Outpost on Panagia Islet
The bank funds a new women’s barracks, port expansion and flagpole at a surveillance post in the Oinousses complex, deep...
Why IBM Just Suffered Its Worst Day in Nearly 60 Years
A punishing mainframe sales collapse and a misfire in AI infrastructure spending sent IBM’s stock to its steepest one-da...
CXMT Surges 466% in IPO, Becoming China’s Most Valuable Company
CXMT’s IPO popped 466%, catapulting the Chinese DRAM maker to a $489 billion market cap and making it the country’s most...
French Government Opens Short-Time Work Scheme for Fire-Hit Businesses as Insurers Pledge Flexibility
More than 13,000 evacuated enterprises in Gironde, Landes and Var can now access France's partial unemployment programme...
Allstate's National General Seeks Bilingual Direct Sales Agent to Drive Local Growth
National General, an Allstate subsidiary, is hiring a bilingual direct sales agent to generate new business and strength...
Spanish PE Firm Henko Takes 67% of Aerospace Supplier Aerotecnic, Targeting €75M Revenue
Henko Partners acquires a controlling stake in Aerotecnic, a Seville-based maker of aero-structures and components, with...
Vodafone Cost Cuts Chop 1,200 European Jobs as UK Revenue Dips
Vodafone’s Q1 earnings rise as European job losses and merger with Three UK deliver savings, but a post-Ofcom UK mobile ...
Muscat Stock Exchange Profits Jump 12% in Q2 as Industrial Sector Leads Surge
Omani listed firms reported combined Q2 net profit of OMR 867 million, driven by a 51% gain in industrial earnings. Fina...
CXMT Shares Surge 470% on First Day as China’s Memory Chip Champion Goes Public
China’s largest DRAM maker raised at least $8.6 billion in the biggest mainland IPO in years on the STAR Market, with AI...
From Trading Floor to Corner Office: Securities Alums Rise as Japan’s New CEO Class
As the Tokyo Stock Exchange demands deeper shareholder engagement, a fresh leadership profile is emerging: CEOs with sec...
NTPC Shares Gain on Board’s ₹12,000 Crore NCD Fundraising Approval
State-run power giant NTPC’s board greenlights a ₹12,000 crore non-convertible debenture issuance to support capex and r...
Bank of Baroda Shares Dip as ₹5,700 Crore Charge and Unconfirmed Data Breach Spook Investors
BoB's Q1 FY27 profit fell 72% on a one-time legal settlement, but core earnings held up; reports of an alleged 1TB data ...
Sterling & Wilson to Spin Off Generator Unit in ₹1,500-Crore IPO, Riding Data Centre Wave
Sterling & Wilson is forging ahead with a ₹1,500-crore IPO for its generator manufacturing arm, Sterling Green Power Sol...
AMCON to Divest NTEL Stake as Debt Recovery Surges 64% in H1 2026
The Nigerian bad bank recovered N165bn in the first half of 2026, a 64% jump, and confirmed plans to sell telecom firm N...