CBC App Surpasses 2,900 Users in Cluj-Napoca

Cluj Business Campus, the office and workplace project developed by Felinvest in Cluj-Napoca, says its management app has passed 2,900 users. That represents almost 70% of the roughly 4,200 people working in resident companies, and the user base has grown by about 20% over the past year.

The developer is preparing a new version of the app with an expanded analytics component. The intention is to combine direct employee feedback with information on how people actually use the platform: which services are accessed, how often, and where friction or unmet needs appear.

Launched in 2023 and described by CBC as Romania's first 360-degree app for an office campus, the platform already centralises campus information, benefits, events, bookings and communication with the administration. CEO Vlad Buzoianu said digitalisation helps the team understand how the campus is used and what employees expect, and that the new analytics will clarify which services are relevant, where new needs appear and what can be improved.

The campus covers about 30,000 square metres and includes three office buildings plus a restaurant, café, gym, medical clinic, physiotherapy services, sports pitch, rooftop, private park, event spaces and an international school and kindergarten.

Why Cluj Business Campus Is Betting on App Analytics

Why CBC is investing in usage data

At nearly 70% adoption, the app can generate a broader picture of tenant activity than periodic surveys. That matters for a campus built around service density: amenities such as a private park, school, clinic and rooftop only create value if people use them. Analytics can help CBC understand which services justify more investment, which need better communication and where routine administration processes slow down.

What the One Minute City model gains

CBC's One Minute City concept places most everyday services within about one minute of the workplace. The app acts as the operating layer of that model because it centralises bookings, issue reporting and event access. A stronger analytics component could move management from reacting to complaints toward anticipating demand, but that depends on whether the usage data is representative and is combined with practical operational judgment.

What the figures do not prove

The reported user numbers and growth rate come from the developer, and the claim that the app was a Romanian first cannot be independently verified from this article. Adoption is not the same as satisfaction, and a single campus does not establish a wider proptech trend. Still, the update shows one landlord trying to turn a tenant app from a basic communication tool into a data-driven management system.