Agency Holding Companies Are Dangling AI Sweeteners to Grow Principal Media
Companies

Agency Holding Companies Are Dangling AI Sweeteners to Grow Principal Media

Holding companies are bundling free AI tokens and data services into principal-media deals to feed high-margin growth, w...

Declan Byrne 👁 44 💬 0
Havas Touts AI-First Strategy as North America Q2 Revenue Jumps 6.4%
Companies

Havas Touts AI-First Strategy as North America Q2 Revenue Jumps 6.4%

The holding company’s organic net revenue in the region outpaced peers, driven by joint ventures, client wins, and its C...

Declan Byrne 👁 65 💬 0