#AI advertising
articles
Nielsen's $2.15B DoubleVerify Bet Is About Owning What AI Models Measure
Nielsen is paying a 30% premium for DoubleVerify not for growth, but to control the verification layer that automated ad...
Viant's Proprietary Data Surge Collides With Ad Tech's Fast-Accelerating M&A Wave
Viant’s 34% revenue jump, a wave of $2bn ad tech deals and TIME’s chatbot-influence ad backlash signal the end of neutra...
Gravity raises $30.5M to place ads in ChatGPT, and now it's targeting the bots themselves
Adtech startup Gravity has raised $30.5 million to expand its AI chatbot advertising platform, counting Best Buy and Tar...
AI Now Runs the Ad Industry in 2026 — But Black-Box Platforms Test Marketers' Trust
AI is woven into nearly every stage of advertising in 2026, but transparency lags as agentic AI's first wave arrives. Ma...
Turkey tightens e-commerce ad rules: AI disclosure, influencer transparency and discount standards start August 1
New regulations forcing clear labelling of AI-generated ads, greater transparency in influencer partnerships and uniform...
Higgsfield AI Puts $85,000 in Credits on the Line to Lure Ad Creatives Away from the Pitch Deck
The generative AI ad platform has teamed up with ADWEEK for a month-long competition that challenges agency and brand te...
Brands Combat 'Sea of Sameness' with Gaming, Culture, and AI-Driven Campaigns
From State Farm’s gaming series with IShowSpeed to PepsiCo’s “The Crunch Prix,” marketers are tapping niche culture and ...