Denim Brands Swap Single Stars for Multi-Ambassador Casts to Reach Fragmented Gen Z
Companies

Denim Brands Swap Single Stars for Multi-Ambassador Casts to Reach Fragmented Gen Z

Levi's, Gap and American Eagle are spreading their back-to-school budgets across multiple ambassadors as Gen Z fragments...

Declan Byrne 👁 71 💬 0
Lamine Yamal’s American Eagle Collection Launches a New Era of Athlete Brand Deals
Companies

Lamine Yamal’s American Eagle Collection Launches a New Era of Athlete Brand Deals

Fresh off Spain's World Cup win, 19-year-old Lamine Yamal is turning his on-field success into a global fashion brand in...

Declan Byrne 👁 78 💬 0