#brand engagement
articles
Companies
Goodyear, Blizzard, Roku and Slim Jim Ride the Jimothy Raccoon Wave in a Real-Time Marketing Blitz
A wave of brands ‘newsjacked’ the internet’s latest animal star, Jimothy the raccoon, blending product messages with vir...
Lifestyle
EDO Ranks Every 2026 World Cup Ad by Post-View Engagement, Linking Creative to Sales Impact
TV data firm EDO published its TV Outcomes scores for all ads shown during the 2026 FIFA World Cup, ranking them by cons...
Companies
Why Some World Cup 'Winners' Weren't Even Official Sponsors
A sponsorship researcher grades the brands that cut through at a World Cup that broke revenue and viewing records. Creat...