#brand marketing
articles
Adweek's 12 Campaigns of the Week: Gap, Heinz, Amazon and a Star-Studded Push for Gen Z
A roundup of 12 campaigns shows brands leaning on creators, celebrities, product stunts and humor to reach younger consu...
Gap, Marc Jacobs, Heinz and More: What This Week's Ads Say About Brand Marketing
A star-studded week of campaigns from Gap, Foot Locker, J.P. Morgan and others shows sharper cultural targeting, with Am...
Shinola's 'Set the Pace' Debut Makes Nicholas Braun Director, Not Just Star
The Detroit design brand's first full-funnel campaign uses a psychological-thriller spot to frame the Runwell watch as p...
Jif’s ‘Every Jif’ing Thing’ Campaign Guts Its Iconic Logo to Make Peanut Butter a Snacking Staple
Smucker’s bets a $500 million marketing push and a logo rework can finally lift Jif’s meager 4% share of U.S. snacking o...
Why Brazil's Gen Z Is Ditching Instagram for Strava — and What It Means for Brands
68% of zoomers in Brazil want to use Strava more, seeking real-world connections instead of feeds. The platform's clubs ...
BarkleyOKRP Taps Former FCB Veteran Brandon Cooke as Chief Marketing and Growth Officer
The independent agency consolidates marketing and business development under one executive, bringing in FCB’s Brandon Co...
From Messi to Spider-Man: How Brands Are Using Celebrities and Cinematic Ads to Capture Attention
This week's standout campaigns from Samsung, American Eagle, Lavazza, and others highlight a strategic shift toward imme...
Born Social Launches Creator Platform to Scale Human Creativity Against AI
The Born Creator Community aims to help brands produce localised, authentic content through a managed creator network, w...
Google Tops World Cup Ad Impressions as Food & Beverage Brands Dominate
Samba data shows Google led U.S. World Cup TV ad impressions with 185.7 million, ahead of Michelob Ultra and Verizon, wh...