#brand revival

articles
Playboy Taps Phillip Picardi to Lead Brand Revival as CBO and Editor-in-Chief
Companies

Playboy Taps Phillip Picardi to Lead Brand Revival as CBO and Editor-in-Chief

The legacy magazine hires former Teen Vogue and Out editor Phillip Picardi as it relaunches print, expands digital, and ...

Declan Byrne 👁 31 💬 0
From Mailroom to CEO: Todd Krinsky’s Plan to Revive Reebok After the Adidas Years
Companies

From Mailroom to CEO: Todd Krinsky’s Plan to Revive Reebok After the Adidas Years

Reebok’s new CEO spent 30 years inside the brand, watching it fade under Adidas. Now, with a five-year strategy built on...

Declan Byrne 👁 29 💬 0
Retail Brands Like Gap and Coach Cash In on Gen Z’s ‘Borrowed Nostalgia’ for the Y2K Era
Retail

Retail Brands Like Gap and Coach Cash In on Gen Z’s ‘Borrowed Nostalgia’ for the Y2K Era

New research shows Gen Z’s ‘borrowed nostalgia’ for the 1990s and early 2000s is driving double-digit sales growth at ic...

Orla Fitzpatrick 👁 34 💬 0