#celebrity endorsements
articles
Companies
Adweek's 12 Campaigns of the Week: Gap, Heinz, Amazon and a Star-Studded Push for Gen Z
A roundup of 12 campaigns shows brands leaning on creators, celebrities, product stunts and humor to reach younger consu...
Companies
Gap, Marc Jacobs, Heinz and More: What This Week's Ads Say About Brand Marketing
A star-studded week of campaigns from Gap, Foot Locker, J.P. Morgan and others shows sharper cultural targeting, with Am...
Lifestyle
From Messi to Spider-Man: How Brands Are Using Celebrities and Cinematic Ads to Capture Attention
This week's standout campaigns from Samsung, American Eagle, Lavazza, and others highlight a strategic shift toward imme...