#creator economy
articles
How Lena Situations Built a Multi-Million-Euro Business From a Teenage Blog
The French influencer went from Met Gala first to owner of a fashion brand, publishing house and podcast studio. Her pla...
YouTube Doubles Watch Hours to 8,000 for New Creator Monetization
Aspiring YouTube creators will need twice as many watch hours or 20 million Shorts views to start earning. The change, e...
Jay Shetty's $100 Million Spotify-Netflix Deal and His Global Media Ambitions
Former monk turned media mogul Jay Shetty inks a $100 million deal with Spotify and Netflix, expanding his podcast and H...
YouTube Tightens Partner Program: 8,000 Watch Hours Needed to Start Earning
Creators face steeper thresholds to enter YouTube’s Partner Program from February 2027, while a Premium Lite expansion p...
How an Interior Design Creator Tripled Revenue by Pivoting to Party Hosting Content
Julie Sousa built a following on DIY interior design, but under management, she shifted to tablescapes and sports hostin...
Disney and TikTok Partner on IP-Sharing Deal to Supercharge Fan-Made Content
Disney grants TikTok creators access to Marvel, Star Wars, and other franchises for vertical video content that will als...
Aéropostale's Creator-Led 'The Intern Diaries' Shows How Brands Are Making Entertainment
Aéropostale's six-episode 'The Intern Diaries' season two blended YouTube retention and TikTok engagement, linked a Deja...
Jay Shetty’s Reported $100M Spotify and Netflix Deal Caps a Podcast Relaunch
The personal-development star spent $500,000 rebuilding his studio before relaunching ‘On Purpose’ on Netflix — and repo...
Small Ideas Won the 2026 World Cup for Marketers — From WhatsApp Data to Armpit Logos
The 2026 World Cup was a live test of creator marketing, ambush campaigns and first-party data. Unilever's 50,000-creato...
Snap Unveils New Agency Controls, Expands Partner Program to Europe
Snap introduces organization-level access controls and cross-account audience sharing for agencies, broadens its Indy Ag...
Forbes Portugal Names Adri Silva, Mafalda and Victoria Montanari to 30 Under 30 Social Media List
Forbes Portugal’s fourth 30 Under 30 edition highlights the new creator class, with three social media personalities who...
How Honesty Drove H1 2026's Most Powerful Brand Campaigns—and What Marketers Can Learn
From Anthropic's self-aware Super Bowl ad to Burger King's mea culpa, brands that owned their flaws, pushed back against...
Born Social Launches Creator Platform to Scale Human Creativity Against AI
The Born Creator Community aims to help brands produce localised, authentic content through a managed creator network, w...
Instagram and TikTok Overtake Google for Gen Z Product Searches
More than half of Generation Z now turn to Instagram and TikTok first when searching for products and services, upending...