#CTV
articles
Companies
Why Publishers Are Routing Unsold CTV Inventory Toward Nonprofit Advertising
As connected TV inventory grows, publishers are segmenting impressions by value and exploring nonprofit campaigns as a c...
Companies
Women's Sports Draw Bigger Ad Bets as Marketers Chase a Different Kind of Fan
Rising women's sports viewership is pulling in ad tech platforms and DOOH campaigns, but the data infrastructure to back...
Companies
Unilever Declares Big Brand Ads Dead — But Advertisers Are Split on Whether Reach Still Rules
Unilever’s CEO says mass advertising is over and plans to put 300,000 creators at the centre of its strategy. The Cannes...