#denim
articles
Companies
Denim Brands Swap Single Stars for Multi-Ambassador Casts to Reach Fragmented Gen Z
Levi's, Gap and American Eagle are spreading their back-to-school budgets across multiple ambassadors as Gen Z fragments...
Companies
Inside Kingpins New York: How Denim’s Reunion Points to a Circular, Tech-Driven Future
The invitation-only show pulled in Alexander Wang, Gap, J.Crew and more, blending art installations with labs on digital...
Companies
Denim's Next Battle Is Agility, Not Capacity, Says East India's Tandhan
East India's first denim mill argues speed, verifiable sustainability and manufacturing technology — not capacity alone ...
Companies
India's Denim Boom Attracts Global Brands, Lifts Domestic Fabric Makers
Young consumers, sustainability demands, and new trade pacts are turning India into a key denim sourcing hub, benefiting...