#digital marketing
articles
Salt Bank Marketing Chief: AI Answers Are Becoming a Third Discovery Front
Salt Bank's Viorel Ruse says AI assistants now shape purchase shortlists, paid search and CRM offer the clearest ROI, an...
Austrian Agency Redline Marketing Pushes Digital Funnels for Insurance Brokers
Redline Marketing promises data-driven online lead generation, automated WhatsApp pre-qualification and confirmed appoin...
AI Is Reshaping Omnichannel Advertising — and the Agency Business Model
Continuous AI-driven micro-optimizations are breaking down silos across search, social, CTV and more, forcing brands and...
NABARD's Handloom Exhibition in Mumbai Generates Over ₹67 Lakh Sales, Connects Artisans to Digital Markets
A three-day exhibition at NABARD's Mumbai headquarters recorded sales of more than ₹67 lakh for handloom artisans from 1...
How Georgia-Pacific Cut Its Ad-Tech Stack to the Bone and Saved Millions
The consumer goods giant consolidated over 30 supply-side platforms to a handful, using pre-bid screening to slash CPMs ...
IAB’s 'Four Ps' Aims to Define AI Search Visibility for Marketers
The Interactive Advertising Bureau introduces a framework to help marketers measure how generative AI search represents ...
Aéropostale's Creator-Led 'The Intern Diaries' Shows How Brands Are Making Entertainment
Aéropostale's six-episode 'The Intern Diaries' season two blended YouTube retention and TikTok engagement, linked a Deja...
AI Search Is Rewiring SEO — and the Industry Is Already Trying to Game It
Self-dealing listicles, hidden prompt injections and synthetic-prompt tools are the new battleground as marketers race t...
IAB unveils AI visibility measurement framework to clean up fragmented ad-tech tools
The trade group’s new framework defines four Ps of AI visibility and two measurement tiers to help marketers compare mor...
AI Search Is Rewriting How Hotels Get Discovered — Budgets Are Chasing It Upstream
Only 6% of hotels surface in AI search results, and zero-click Google searches are soaring. Hospitality leaders are shif...
Solocal Group Eyes AI-Powered Local Media Pivot After Turnaround
CEO Maurice Lévy announced the digital services firm’s accounts have recovered and unveiled plans to reposition as an AI...
Why Gen Z Prefers TikTok Over Google for Product Search
With 40% of Gen Z reportedly using TikTok instead of Google for search, marketing is shifting from polished ads to authe...
Tennessee Launches ‘Real Seal’ Certification to Guarantee Authentic Travel Photos
A new certification from Tennessee Tourism and agency VML ensures destination photos are free from AI-generated alterati...
AI search is silently reordering website visibility — here’s how to verify and raise your citation rate
AI-generated answers now pull from sites without a click, shifting the goalposts for SEO. New data shows traffic grew 66...