#direct-to-consumer
articles
Companies
A $100,000 Sock Order Was the Demand Test Behind Doublesoul
How Allison Strumeyer used a minimum inventory order, a day job and early celebrity backing to validate her sock startup...
Companies
How a College Mattress Topper Grew Into Sleepyhead's 1,789% Revenue Surge
Steven Van Alen built Sleepyhead on a student sleep problem, expanded to 900+ campuses and now projects more than $10 mi...
Companies
Curie Gives Its Deodorant a Sporty Makeover After Learning How Walmart Shoppers Buy
After selling in 4,300 Walmart stores, natural deodorant brand Curie redesigned its packaging around how busy shoppers m...