#Gen Z consumers
articles
Companies
Adweek's 12 Campaigns of the Week: Gap, Heinz, Amazon and a Star-Studded Push for Gen Z
A roundup of 12 campaigns shows brands leaning on creators, celebrities, product stunts and humor to reach younger consu...
Retail
Retail Brands Like Gap and Coach Cash In on Gen Z’s ‘Borrowed Nostalgia’ for the Y2K Era
New research shows Gen Z’s ‘borrowed nostalgia’ for the 1990s and early 2000s is driving double-digit sales growth at ic...