#influencer marketing
articles
Health
Foodwatch Warns Three Influencer Supplement Brands Over Ashwagandha Health Claims
Consumer group Foodwatch has warned More Nutrition, Naturally You and ESN over allegedly unlawful EU health claims for a...
Companies
Denim Brands Swap Single Stars for Multi-Ambassador Casts to Reach Fragmented Gen Z
Levi's, Gap and American Eagle are spreading their back-to-school budgets across multiple ambassadors as Gen Z fragments...
Companies
How Lena Situations Built a Multi-Million-Euro Business From a Teenage Blog
The French influencer went from Met Gala first to owner of a fashion brand, publishing house and podcast studio. Her pla...
Retail
Turkey tightens e-commerce ad rules: AI disclosure, influencer transparency and discount standards start August 1
New regulations forcing clear labelling of AI-generated ads, greater transparency in influencer partnerships and uniform...
Companies
Brands Expand Creator Marketing Beyond Awareness to Drive Product Launches and Sales
New Digiday research shows 78% of marketers now use influencers for product launches, with brands like Ruggable and Mila...
Companies
Born Social Launches Creator Platform to Scale Human Creativity Against AI
The Born Creator Community aims to help brands produce localised, authentic content through a managed creator network, w...