#marketing
articles
Survey: 80% of Marketers Cannot Explain Why Campaigns Succeed or Fail
New On Device polling of 254 advertising professionals finds data-rich teams still rely on guesses and delivery metrics ...
Why Terry Blackburn Says a Marketing Plan Must Come Before Scaling an Advice Business
The Wealthy Advisers Club founder argues advice firms need a clear client-acquisition plan and repeatable systems before...
Opella's Simona Mănăloiu: Consumers Will Increasingly Demand Real Help from Brands, Not Just Messaging
In an interview with Forbes Romania, Opella's Brand Lead for Central & Eastern Europe, Simona Mănăloiu, argues that AI a...
From Heineken to Goldfish: This Week’s Ads Celebrated Connection and Nostalgia
Adweek’s latest weekly roundup showcases campaigns that tap into human connection, big-name celebrities, and a comeback ...
Skoda Reportedly Eyes Lake District Rebrand as ‘L&K District’ in Latest Marketing Stunt
A satirical report suggests the Czech carmaker may rename England’s famous lakes after its luxury trim, complete with am...
Dignitas and Mike and Ike Renew Fortnite Partnership Until 2031
Esports organization Dignitas and candy brand Mike and Ike have extended their Fortnite-centered collaboration for five ...
Paraguay’s Ad Industry Reboot: Why Relevance Has Defeated Interruption
After two decades of digital fragmentation, brands in Paraguay must now compete against everything — even memes. Ojo de ...
The Planning Off-Site Trap That Buries Marketing—and How to Fix It
Annual leadership retreats reliably churn out too many initiatives that overwhelm teams, especially marketing. The cure ...
InPost Ends Polish Football Sponsorship, Logo to Disappear from National Team Kits
Logistics giant InPost will not renew its sponsorship of Poland’s football association, ending a three-year deal that pl...
Four Business Lessons From the 2026 World Cup: Underdogs, Momentum and Brand Value
FIFA's largest-ever World Cup — 48 teams, 104 matches and a record $655m prize pool — doubles as a practical playbook fo...
Small Ideas Won the 2026 World Cup for Marketers — From WhatsApp Data to Armpit Logos
The 2026 World Cup was a live test of creator marketing, ambush campaigns and first-party data. Unilever's 50,000-creato...
Audible Taps In-House Team and Special US for Global 'Stories That Speak to You' Push
Amazon-owned Audible's new 12-market campaign, built in-house with Special US, sells listening as a life-changing habit ...
BarkleyOKRP Taps Former FCB CMO Brandon Cooke to Lead Client Growth
Brandon Cooke joins BarkleyOKRP as global chief marketing and growth officer, succeeding Jason Parks and driving growth ...
Daniel Vergara: Life Cinemas' Recipe for Standing Out in an Age of Information Overload
LIFE Cinemas' marketing chief Daniel Vergara explains how focus, consistency and popcorn built the chain's 'cinema for p...
Kokũ's Anthony Rojas: Relevance Requires Trust, Coherence and Long-Term Thinking
In a saturated market, says Kokũ director Anthony Rojas, brands win by earning trust through listening, coherence and a ...
Brand Worldbuilding: Why Nike, ITC and Mahindra Are Designing Worlds, Not Just Campaigns
A new discipline of ‘Brand Worldbuilding’ is gaining ground, arguing that the brands people live inside – with their own...
Adidas Shares Plunge Nearly 20% as World Cup Marketing Overspend Erases Profit Beat
Record football-linked marketing costs cause the biggest intraday drop on record for Adidas, despite surging sales and a...
Christopher Nolan’s ‘Odyssey’ Fuels 76% Sales Spike in a Publishing Battle for Homer’s Epic
With a new film adaptation on the horizon, publishers are reissuing classic translations of The Odyssey with splashy des...
HelloFresh Deploys AI-Generated Ads in Times Square Using Hightouch’s Ad Studio
The meal-kit company turned to Hightouch’s new AI creative generator to speed up ad production and launched a one-day OO...
AI Tools and Sports Partnerships Reshape This Week's Marketing Landscape
Amazon's AI video tool cut months from a Cuisinart ad, third-party generative AI adoption doubled, and brands from State...
Brands Combat 'Sea of Sameness' with Gaming, Culture, and AI-Driven Campaigns
From State Farm’s gaming series with IShowSpeed to PepsiCo’s “The Crunch Prix,” marketers are tapping niche culture and ...
Unilever Declares Big Brand Ads Dead — But Advertisers Are Split on Whether Reach Still Rules
Unilever’s CEO says mass advertising is over and plans to put 300,000 creators at the centre of its strategy. The Cannes...