#marketing analytics
articles
Companies
Survey: 80% of Marketers Cannot Explain Why Campaigns Succeed or Fail
New On Device polling of 254 advertising professionals finds data-rich teams still rely on guesses and delivery metrics ...
Lifestyle
EDO Ranks Every 2026 World Cup Ad by Post-View Engagement, Linking Creative to Sales Impact
TV data firm EDO published its TV Outcomes scores for all ads shown during the 2026 FIFA World Cup, ranking them by cons...
Companies
EDO Ranks Every 2026 World Cup Ad by Consumer Engagement
TV measurement firm EDO has released its outcomes-based ranking of every ad that aired during the 2026 FIFA World Cup, o...