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Companies
Netflix Nearly Doubles Ad Commitments Again as Live Sports and Accreditation Fuel Upfront Surge
Netflix closed upfront deals with another near-doubling of ad commitments, on track for $3 billion in 2026 ad revenue, d...
Technology
VideoAmp and Nielsen One Withdraw From MRC Accreditation Process, Intensifying Ad Measurement Uncertainty
VideoAmp and Nielsen’s One service quietly exited the Media Rating Council’s accreditation review, removing two high-pro...