#Nike
articles
Nike China Online Resale Ban Fuels Price War Fears for Sportswear Brands
Nike's plan to stop dealers from selling online from 2027 may trigger aggressive discounting in China's sportswear marke...
Nike Cuts Distributors’ China Online Rights, Raising Specter of a Sportswear Discount War
Nike’s 2027 ban on online sales by Chinese distributors leaves them just months to clear tens of millions in inventory, ...
Brand Worldbuilding: Why Nike, ITC and Mahindra Are Designing Worlds, Not Just Campaigns
A new discipline of ‘Brand Worldbuilding’ is gaining ground, arguing that the brands people live inside – with their own...
Adidas Shares Plunge Nearly 20% as World Cup Marketing Overspend Erases Profit Beat
Record football-linked marketing costs cause the biggest intraday drop on record for Adidas, despite surging sales and a...
Spain’s Running Boom Meets a €147 Nike Trainer Built for Beginners
With almost 6 million runners in Spain, starting out often hinges on the right gear. The discounted Nike Pegasus Premium...
Caitlin Clark’s All-Star Weekend Showcases Growing Commercial Might for Brand Partners
The WNBA star’s first traditional All-Star Game in Chicago was as much a marketing spectacle as a sporting event, with s...
Nike Overhauls China Strategy: Local Product Creation Chief, Digital Revamp to Battle Anta and Li-Ning
Nike is creating a local product creation role and streamlining its digital ecosystem in Greater China, responding to ma...
Adidas, Nike, and the $10B World Cup Ad War: Five Lessons That Separate Brand Breakthroughs from Noise
The 2026 FIFA World Cup drew record ad spending, but only a handful of campaigns drove real commercial results. Here’s w...