YouTube Extends CTV Ad Lead as Disney and Paramount Mergers Loom
Companies

YouTube Extends CTV Ad Lead as Disney and Paramount Mergers Loom

Digiday+ research finds YouTube again leads ad-supported streaming placements and budgets, while Disney and Paramount me...

Declan Byrne 👁 43 💬 0
Paramount Skydance defends Warner Bros. Discovery merger as lawsuits mount
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Paramount Skydance defends Warner Bros. Discovery merger as lawsuits mount

CEO David Ellison says the Warner Bros. Discovery deal will close as planned, but the WGA, a shareholder and 12 state AG...

Declan Byrne 👁 31 💬 0
Paramount+, Faire, Havas: The Business Models Shaking Up Media and Commerce
Companies

Paramount+, Faire, Havas: The Business Models Shaking Up Media and Commerce

A wave of strategic moves from Paramount+'s ad-supported free tier to Faire's wholesale targeted ads and Havas's AI-firs...

Declan Byrne 👁 34 💬 0