#performance marketing
articles
Technology
Advertisers Ditch Behavioral Targeting for TV Intent Signals as Performance Costs Rise
Rising performance marketing costs are pushing brands to shift from chasing past consumer behavior to anticipating futur...
Companies
Jota's 'Full-Journey' Pivot: How a Performance Agency Tripled in Size
Brazilian agency Jota has repositioned from a pure performance shop to an integrated 'full-journey' firm blending creati...
Companies
As digital ad spend soars, brands warned not to sacrifice long-term image for short-term clicks
Global media investment hit $947bn with 60% in digital, and Turkey’s market surged 39.4%. Adform’s regional chief argues...