#pharmaceutical advertising
articles
Companies
Novo Nordisk Shifts $600 Million U.S. Media Account to Omnicom
Danish drugmaker hands agency-of-record duties to Omnicom starting Q4 2026, moving from WPP’s Wavemaker as it doubles do...
Companies
Novo Nordisk Sues Eli Lilly Over ‘Unfair’ Comparison of Weight-Loss Drugs
The Danish drugmaker claims Eli Lilly’s advertising for Zepbound and Mounjaro used outdated Wegovy doses, misleading pat...