#pharmaceutical marketing
articles
Companies
Definium’s 'Wired for Worry' Campaign Recasts Anxiety as Brain Circuit Disorder Ahead of LSD-Derived Drug
The biotech firm targets mental health clinicians with an unbranded education push on brain circuitry and GAD, laying gr...
Companies
Novo Nordisk Sues Eli Lilly for ‘Deceptive’ Ads Using Outdated Dosing Data
Novo Nordisk alleges Eli Lilly compared its drugs to lower, non-current doses of Wegovy and Ozempic in advertising, seek...