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articles
Oak View Group and BIG Digital Bet on Programmable Venue Media
Oak View Group has named BIG Digital a preferred North American partner for portable fan engagement and sustainable disp...
TBC Bank Celebrates 10 Years of AD BLACK SEA Festival in Batumi
The 10th AD BLACK SEA festival in Batumi brings together global creative leaders with TBC Bank's longstanding support, h...
NBA’s $24 Billion TV Deal Fuels Franchise Values to $1.9B, Creating Investor Opportunities
With a 1-billion-strong global fanbase and average franchise values of $1.9 billion, the NBA’s revenue model—anchored by...
FIFA’s $15 Billion Windfall Sets a High Bar for Brazil 2027 and 2030
Revenue topped $15 billion, viewership records fell, and new sponsors signed on. FIFA CBO Romy Gai reveals how the organ...
Skoda Reportedly Eyes Lake District Rebrand as ‘L&K District’ in Latest Marketing Stunt
A satirical report suggests the Czech carmaker may rename England’s famous lakes after its luxury trim, complete with am...
InPost Ends Polish Football Sponsorship, Logo to Disappear from National Team Kits
Logistics giant InPost will not renew its sponsorship of Poland’s football association, ending a three-year deal that pl...
Small Ideas Won the 2026 World Cup for Marketers — From WhatsApp Data to Armpit Logos
The 2026 World Cup was a live test of creator marketing, ambush campaigns and first-party data. Unilever's 50,000-creato...
L'Oréal Becomes Exclusive Beauty Partner of Plenitude Arena in a Two-Year Brand Push
The French cosmetics giant will activate its 40-brand portfolio at Europe's largest indoor venue through immersive exper...
How the 2026 World Cup Rewrote the Playbook for Olympic Sponsors
Record viewership and over $15 billion in FIFA revenue have turned the 2026 World Cup into a training camp for brands, w...
How Capital One’s MLB Partnership Turns Fan Experiences into Cardholder Lifetime Value
Capital One is using its major sponsorship of MLB to map fan journeys into customer lifetime value models, blending on-t...
Argentine Survey Reveals 30% Already Follow Women's Football — but Brands and Media Are Lagging Behind
A first-of-its-kind national study finds a loyal, underserved audience for women's football in Argentina, presenting a c...
FIFA’s Record $15 Billion World Cup Haul Raises the Bar for Brazil 2027 and 2030
After smashing revenue and viewership records in 2026, FIFA’s chief business officer lays out plans to carry momentum in...
The 700-Year-Old Inn Fueling Germany's Bobsled Team — and the True Cost of Olympic Medals
German bobsled legend Francesco Friedrich trained at Isserwirt, a family-run inn in its 16th generation, before winning ...
CMOs Reveal Hyper-Personalization and AI as Keys to Post-World Cup Sponsorship Success
Following a World Cup marked by audience fragmentation and multi-country logistics, CMOs from Ambev, iFood, Visa, and ot...
Argentina vs Spain World Cup Final Promises Record Commercial Windfall
The 2026 FIFA World Cup final between Argentina and Spain offers a multi-billion dollar economic impact through broadcas...