#sports marketing
articles
Doctors Cite Teen Deaths in Push to Curb NCAA-Monster Promotion
Physicians want the NCAA to pause youth-facing Monster Energy branding in Big 12 sports, citing teen deaths and data sho...
Angry Orchard Sends MLB Star Nick Swisher to Rescue a New York Rec Softball Team on a 14-Game Losing Streak
The cider brand's 'Don't Get Angry, Get Orchard' campaign put former Yankees outfielder Nick Swisher into the lineup of ...
Dove's US Open Return Pairs Fashion Photographers With Antiperspirant Marketing
The Unilever brand is turning its second year as US Open underarm sponsor into a fashion-led, social-first campaign buil...
What the 2026 World Cup Taught Advertisers About Politics, Language, and Ad Fatigue
The tournament's record U.S. viewership and unexpected audience shifts provided clear takeaways: contextual targeting wo...
Women's Sports Draw Bigger Ad Bets as Marketers Chase a Different Kind of Fan
Rising women's sports viewership is pulling in ad tech platforms and DOOH campaigns, but the data infrastructure to back...
How the 2026 World Cup Rewrote the Playbook for Olympic Sponsors
Record viewership and over $15 billion in FIFA revenue have turned the 2026 World Cup into a training camp for brands, w...
Argentine Survey Reveals 30% Already Follow Women's Football — but Brands and Media Are Lagging Behind
A first-of-its-kind national study finds a loyal, underserved audience for women's football in Argentina, presenting a c...
Almacenes Olímpica Tops Sponsor Revenue in Colombia's Liga BetPlay
Almacenes Olímpica leads with close to 7 billion pesos in revenues among brands backing Colombian professional football ...
AI Tools and Sports Partnerships Reshape This Week's Marketing Landscape
Amazon's AI video tool cut months from a Cuisinart ad, third-party generative AI adoption doubled, and brands from State...
Google Tops World Cup Ad Impressions, But the Real Winners Weren't Official Sponsors
Samba data shows Google led all brands in TV ad impressions during the 2026 FIFA World Cup, outpacing official sponsors ...
Lamine Yamal’s American Eagle Collection Launches a New Era of Athlete Brand Deals
Fresh off Spain's World Cup win, 19-year-old Lamine Yamal is turning his on-field success into a global fashion brand in...
Adidas, Nike, and the $10B World Cup Ad War: Five Lessons That Separate Brand Breakthroughs from Noise
The 2026 FIFA World Cup drew record ad spending, but only a handful of campaigns drove real commercial results. Here’s w...