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Athletes at U.S. Para Track Championships Talk Medals, Family and TV Gaps
Interviews from Icahn Stadium show elite para and able-bodied runners balancing podium ambitions with teenage life, whil...
Companies
Why World Cup Hydration Breaks Became a Breakout Ad Inventory Win
Fans mocked the 2026 World Cup's mid-half hydration breaks, but advertisers saw a different story: audience loss of roug...
Companies
Sports Dominates Upfront as Deals Wrap; Cable-Only Networks Feel the Squeeze
The 2026 upfront market is nearly complete, with 75-80% of commitments placed. Sports content drove negotiations but als...