#sports sponsorship
articles
Companies
Why the 2027 Women's World Cup Took Center Stage at a São Paulo Innovation Festival
Executives from FIFA, Adidas, Hyundai, Visa and Embratur used the SP2B innovation event to pitch the tournament as a pla...
Companies
Always Discreet Taps NFL Fandom in Largest-Ever Campaign to Normalize Bladder Leaks
P&G’s incontinence brand launches ‘Protect the Moment’ with mothers of NFL stars, aiming to reach the 60% of women who e...
Companies
Bank of Georgia Backs 19th Poti Chess Festival; Georgian Players Log 25 Wins
Bank of Georgia's backing of Poti's International Chess Festival brought close to 530 players together, with Georgian co...
Companies
GAC Inks Sponsorship with Melbourne City FC to Accelerate Australian Market Push
Chinese automaker GAC becomes the official automotive partner of Melbourne City FC, deepening its sports marketing strat...
Companies
Why Some World Cup 'Winners' Weren't Even Official Sponsors
A sponsorship researcher grades the brands that cut through at a World Cup that broke revenue and viewing records. Creat...