#Unilever

articles
Dove's US Open Return Pairs Fashion Photographers With Antiperspirant Marketing
Companies

Dove's US Open Return Pairs Fashion Photographers With Antiperspirant Marketing

The Unilever brand is turning its second year as US Open underarm sponsor into a fashion-led, social-first campaign buil...

Declan Byrne 👁 43 💬 0
Marketing Is Finally Learning Before Spending: The AI Shift from Volume to Simulation
Companies

Marketing Is Finally Learning Before Spending: The AI Shift from Volume to Simulation

For decades, marketing has learned by spending first and analyzing later. Now, advances in AI simulation—as demonstrated...

Declan Byrne 👁 33 💬 0
Unilever Declares Big Brand Ads Dead — But Advertisers Are Split on Whether Reach Still Rules
Companies

Unilever Declares Big Brand Ads Dead — But Advertisers Are Split on Whether Reach Still Rules

Unilever’s CEO says mass advertising is over and plans to put 300,000 creators at the centre of its strategy. The Cannes...

Declan Byrne 👁 38 💬 0