#upfronts
articles
Companies
Sports Dominates Upfront as Deals Wrap; Cable-Only Networks Feel the Squeeze
The 2026 upfront market is nearly complete, with 75-80% of commitments placed. Sports content drove negotiations but als...
Companies
Netflix Closes In on $3 Billion Ad Revenue Goal as Upfront Deals Advance
Streaming giant reports 13% revenue growth to $12.6 billion in Q2, says its ad business is on track to double to $3 bill...