Streaming Ad Impressions Surge While Prices Slide in Q2 2026 TV Earnings
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Streaming Ad Impressions Surge While Prices Slide in Q2 2026 TV Earnings

Disney's entertainment ad business is now majority streaming, but Q2 results from Disney, Paramount, WBD and Roku show a...

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UK Clears $110B Paramount-WBD Deal, Delayed to 2027 Amid Antitrust Suit
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UK Clears $110B Paramount-WBD Deal, Delayed to 2027 Amid Antitrust Suit

The UK's competition watchdog and culture secretary have waved through the $110 billion acquisition of Warner Bros. Disc...

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WBD Banks on HBO Max Ad Tier and Live Sports as Linear TV Drags Down Q2 Earnings
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WBD Banks on HBO Max Ad Tier and Live Sports as Linear TV Drags Down Q2 Earnings

Warner Bros. Discovery reported $8.7B in Q2 revenue, missing estimates as linear TV ad sales fell sharply. However, stre...

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Paramount Skydance defends Warner Bros. Discovery merger as lawsuits mount
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Paramount Skydance defends Warner Bros. Discovery merger as lawsuits mount

CEO David Ellison says the Warner Bros. Discovery deal will close as planned, but the WGA, a shareholder and 12 state AG...

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Warner Bros. Discovery Targets ‘Dead Air’ with Shoppable Pause Ads as Standardization Looms
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Warner Bros. Discovery Targets ‘Dead Air’ with Shoppable Pause Ads as Standardization Looms

WBD is advancing pause-ad technology with shoppable storefronts and contextual targeting, aiming to turn frozen screens ...

Declan Byrne 👁 37 💬 0
EU Approves Paramount’s $110B Warner Takeover, Mandates UIP Stake Sale
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EU Approves Paramount’s $110B Warner Takeover, Mandates UIP Stake Sale

Brussels cleared the mega-merger on condition that Paramount exits its European film distribution venture with Universal...

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