#World Cup
articles
U.S. Overseas Arrivals Fall 7% in July, Extending Four-Month Slide Despite World Cup
July overseas visitation dropped to just over 3 million, 23% below pre-pandemic levels, as weak European demand and rest...
Infantino Apology Fails to End FIFA Crisis; UEFA, CONMEBOL, and FA Deepen Boycott
FIFA admitted errors in a controversial plan to sell a minority stake in the World Cup to private investors, but UEFA, E...
Telemundo's Local Authenticity Fuels 150% World Cup Viewership Surge, Eyes $2B Rights
Telemundo averaged 5.9 million viewers for World Cup coverage through the quarterfinals, up 150% from 2022, fueled by lo...
Infantino's World Cup Share Sale Plan Collapses Amid UEFA Boycott and Player Union Fury
FIFA abandoned a plan to sell World Cup shares to private investors and issued an apology, but Europe's football body UE...
FIFA’s $15 Billion Windfall Sets a High Bar for Brazil 2027 and 2030
Revenue topped $15 billion, viewership records fell, and new sponsors signed on. FIFA CBO Romy Gai reveals how the organ...
FIFA President Infantino secures internal backing after World Cup venture missteps
Senior FIFA executives reaffirm support for Gianni Infantino following the abandoned FFE commercial plan, but UEFA boyco...
Infantino Summons FIFA Crisis Summit as $20bn World Cup Sell-Off Threatens His Presidency
Gianni Infantino gathered FIFA's top officials in Morocco after a plan to hand commercial rights to a new company — with...
FIFA Defends World Cup Investment Plan as UEFA and CONCACAF Push Back
FIFA insists 'nobody is selling football' and refuses to withdraw a plan to sell minority stakes in a World Cup commerci...
FIFA Scraps Plan to Sell World Cup Stakes to Private Investors After Uproar
FIFA president Gianni Infantino has dropped the FIFA Forward Enterprise plan to sell World Cup commercial rights to priv...
FIFA Drops Plan to Sell 20% Stake in World Cup Business After Confederations' Revolt
Gianni Infantino abandons a $4.2bn plan to sell part of FIFA's competition business after UEFA and other confederations ...
Xabi Alonso Opposes FIFA’s World Cup Commercialisation Plan as UEFA Threatens Boycott
Chelsea manager Xabi Alonso has warned against turning the World Cup into a commercially controlled asset, backing UEFA’...
FIFA Presses Ahead With $20 Billion Investment Plan as UEFA Threatens Boycott
FIFA will continue consultations on a plan to create a $20 billion subsidiary and sell a stake to private investors, des...
FIFA's Gianni Infantino: From Anonymous Bureaucrat to a $15 Billion Power Broker
Once an unknown UEFA lawyer, Gianni Infantino has tripled FIFA's revenue and built a system of financial loyalty. Now, w...
Sweetgreen’s World Cup DOOH Ad Push Drives 113% Lift in Store Visits
Sweetgreen used Atmosphere TV’s proximity-targeted screens in bars and restaurants to promote its new wraps, resulting i...
Adidas's Record $7.7B Quarter Turns Sour as $1B Marketing Splurge Hits Profit
Adidas posted its highest ever quarterly sales, fueled by a $1 billion World Cup marketing blitz, but a 30% surge in spe...
FIFA's $20 Billion Commercial Spin-Off Sparks Backlash from European Football Leaders
FIFA plans a new entity to house World Cup and other commercial rights, seeking to raise capital from outside investors ...
Adidas Shares Plunge Nearly 20% as World Cup Marketing Overspend Erases Profit Beat
Record football-linked marketing costs cause the biggest intraday drop on record for Adidas, despite surging sales and a...
Lionel Messi Back at Inter Miami Training After World Cup and Family Visit
The Argentine star rejoined his MLS club 10 days after the World Cup final, having missed two wins while spending time w...
FIFA Plans $20 Billion World Cup Unit Stake Sale, UEFA Fights Back
FIFA aims to sell 21% of a new subsidiary for $4.2 billion, drawing sharp condemnation from UEFA and sparking a battle o...
FIFA Plans $20bn World Cup Stake Sale, Sparking UEFA Backlash
FIFA is creating a new commercial subsidiary and selling a 20% stake to investors led by Thrive Capital at a $20bn valua...
FIFA Eyes $17.5B World Cup Equity Sale; UEFA Threatens Boycott
FIFA president Infantino seeks private investors for minority stakes in the World Cup, sparking UEFA warnings that footb...
MLS Reverses Hardline Stance, Excusing World Cup Finalists Messi and De Paul from All-Star Game
After suspending Lionel Messi last year for missing its showcase, Major League Soccer will now allow players who reach t...
FIFA’s Record $15 Billion World Cup Haul Raises the Bar for Brazil 2027 and 2030
After smashing revenue and viewership records in 2026, FIFA’s chief business officer lays out plans to carry momentum in...
Telemundo World Cup Viewership Jumps 150% as Network Touts Local Authenticity Playbook
NBCUniversal's Telemundo averaged 5.9 million total viewers through the World Cup quarterfinals, up 150% from 2022, and ...
Why Some World Cup 'Winners' Weren't Even Official Sponsors
A sponsorship researcher grades the brands that cut through at a World Cup that broke revenue and viewing records. Creat...
World Cup Winner to Pocket $51 Million as FIFA Expands Prize Purse to Record $871 Million
FIFA’s enlarged 2026 tournament payout guarantees every participating nation at least $12.5 million, while the champion ...
CMOs Reveal Hyper-Personalization and AI as Keys to Post-World Cup Sponsorship Success
Following a World Cup marked by audience fragmentation and multi-country logistics, CMOs from Ambev, iFood, Visa, and ot...