Audi SQ9’s Cabin: Screens, Sound, and Seating for Six or Seven

Audi’s new performance flagship, the 2027 SQ9, arrives with a cabin that matches its sporting pretensions with genuine luxury. While the SUV sharpens the driving dynamics of the standard Q9, the interior hasn’t been stripped back—instead it gets a suite of digital displays and premium materials designed to cement its place at the top of the brand’s lineup.

Every SQ9 comes with a 14.5-inch central touchscreen, an 11.9-inch digital instrument cluster, and a standard 12.3-inch passenger-side display. The infotainment system runs on Android, supports third-party apps, and integrates Amazon Alexa voice control. Buyers can opt for a Bang & Olufsen sound system that adds haptic elements—vibrating actuators in the front seats and headrests—to turn the cabin into a more immersive audio space.

In a clear break from the standard Q9, wood paneling is replaced by a carbon-skin finish throughout the SQ9. The interior can be ordered in either a six- or seven-passenger configuration, giving families a choice between a second-row bench or individual captain’s chairs. Audi plans to launch the model later this year with a single trim level, priced from $119,395.

What the SQ9 Interior Says About Audi’s Full-Size Ambitions

Audi Bets on Interior Execution

The SQ9’s cabin highlights how Audi is leaning on interior differentiation to compete in the fiercely contested full-size luxury SUV segment. The triple-screen layout is now a familiar premium signature, but making the passenger display standard and adding haptic audio feedback through the seats pushes beyond what most rivals offer in this price bracket.

Swapping wood for carbon fiber aligns with the S badge’s performance brief while keeping the cabin visually distinct from the standard Q9. That material choice also appeals to buyers who want a sportier feel without moving to a standalone high-performance line. The six-seat option, meanwhile, targets the growing market for VIP-style second-row travel in large SUVs—a space where Cadillac, Mercedes-Benz, and BMW are all active.

Pricing the SQ9 at $119,395 as a single trim simplifies the decision for customers but creates a narrow window: it must deliver enough standard equipment to feel like a value against well-optioned competitors. Much will depend on real-world ride comfort and seat design, which Audi has yet to fully detail.