euShipments.com Takes Full Control of Slovak FHB Group
Bulgarian logistics company euShipments.com has acquired 100% of Slovak fulfillment operator FHB Group, marking another step in its aggressive European expansion. Headquartered in Ruse, Bulgaria, euShipments.com already serves online retailers across more than 27 European countries, offering access to over 60 courier companies and 800 delivery methods.
FHB Group, founded in 2008, brings a €23 million turnover, roughly 200 employees and two logistics centres near Bratislava totalling nearly 50,000 square metres. The facilities are equipped with automated packing lines, sorting systems and conveyor technology, and one centre is currently being expanded into what euShipments.com calls one of Europe’s most modern fulfillment centres. In 2025 alone, FHB processed approximately 2.7 million parcels for around 200 e-commerce clients, handling everything from warehousing and order picking to returns management.
Financial terms of the deal were not disclosed. The acquisition significantly boosts euShipments.com’s own capacity in Central Europe and follows its 2024 purchase of Swiss Point Data, which later became euShipments Slovakia. The company also recently opened a new fulfillment centre in Vienna and plans to add two more centres outside the European Union by the end of 2026.
What the FHB Acquisition Means for Central European E-commerce Logistics
Why euShipments.com Keeps Buying in Central Europe
The FHB Group deal is not a one-off bet on Slovakia. euShipments.com already entered the market through a 2024 acquisition, and this latest move adds hard physical infrastructure—warehouse space, automation, and a larger workforce—rather than just a new legal entity. The group has been systematically building a pan-European fulfillment network that lets online merchants reach customers faster without setting up their own multi-country logistics. Adding nearly 50,000 square metres of automated capacity shortens the distance between goods and the end consumer in Germany, Austria, the Czech Republic and beyond.
The Automation Advantage
FHB’s centres rely on automated packing, sorting and conveyor systems. For euShipments.com, this means the acquired capacity is not just larger but also more efficient per square metre than many competitor facilities. Integration with the group’s existing carrier relationships—which span over 60 courier companies—could lower per-parcel costs for merchants using the network, while the automation helps maintain service consistency even as volumes grow. The expansion project already underway at one FHB centre signals that euShipments.com expects demand in the region to rise further.
Competitive Pressure on Regional Fulfillment Providers
The acquisition consolidates a significant player in the Central European e-commerce logistics market. Smaller local fulfillment operators may find it harder to compete with a network that combines multiple automated hubs, cross-border coverage and a wide range of last-mile partners. Merchants who previously relied on a patchwork of local warehouses may now see an integrated alternative that can handle everything from storage to returns across multiple countries under one roof, raising the bar for service expectations.
How euShipments.com's New Capacity Will Reshape Merchant Delivery Options
- Online retailers using euShipments.com can expect faster delivery times to customers in Central and Western Europe as the new automated centres near Bratislava become operational, particularly to Germany and Austria where proximity cuts transit time.
- E-commerce merchants currently managing fragmented warehousing in the region should evaluate whether an integrated fulfillment partner with pan-European reach can reduce their logistics costs and complexity, especially as euShipments.com’s network now covers 27 countries with 800+ delivery methods.
- Competing fulfillment providers in Slovakia, the Czech Republic and Hungary face intensified pressure on pricing and service quality; differentiation through niche specialisation or technology may be necessary to retain clients.
- Investors and industry watchers should monitor whether euShipments.com’s planned expansion to two non-EU markets by end-2026 materialises, as that would signal the company’s ambition to become a truly pan-European logistics backbone for e-commerce beyond the Union’s borders.
Risk & Opportunity Assessment
| Commercial Risk | Medium | Integrating FHB Group’s 200 employees, two automated facilities and an existing client base of around 200 merchants carries execution risk; any disruption during integration could delay the faster delivery times that euShipments.com is promoting to its customers. |
| Competitive Risk | Medium | The deal consolidates a major fulfillment operator in Central Europe, making it harder for smaller, local logistics firms to compete on cross-border speed and cost; competitors may respond with their own investments or pricing pressure. |
| Regulatory Risk | Low | No regulatory hurdles were indicated, and the acquisition is between a Bulgarian and a Slovak company within the EU single market, where cross-border M&A in logistics rarely faces competition scrutiny at this scale. |
| Reputation Risk | Low | No public controversy is attached to either party; the main reputational risk would stem from a service failure during integration, which standard operational oversight can mitigate. |
| Technology Disruption | Low | The acquired infrastructure is already automated; this acquisition actually strengthens euShipments.com against disruption by adding modern packing lines and sorting systems rather than exposing it to a technology shift. |
| Commercial Opportunity | High | Adding nearly 50,000 square metres of automated fulfillment space directly expands the group’s addressable market in Central and Western Europe, positions it to serve more merchants with faster delivery, and strengthens its footprint ahead of a planned expansion beyond the EU. |
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