What's Inside Forbes Italia's July Edition
Forbes Italia's July edition, volume 93, is now on newsstands with chef Massimo Bottura on the cover. Bottura, chef and patron of Osteria Francescana and recently named among the 25 Most Powerful Chef d'Italia, is the subject of a profile that weaves together art, cuisine, culture and social impact — framed by the magazine as a symbol of a new kind of gastronomic leadership.
The issue also carries a series of investigative and thematic features. One report examines the crisis afflicting Italian football, covering TV rights, outdated stadiums and digital piracy. Another looks at how the Guardia di Finanza is preparing to fight digital tax evasion. Additional pieces cover the geopolitical and technological challenges posed by military and civilian drones, the role of corporate purpose as a strategic compass, a tour of Italy's silver district and high-end made in Italy, and a healthcare special centered on innovation, personalized medicine and challenges to collective health.
The free supplement Forbes Small Giants returns alongside the main magazine, devoted to Italian small and medium-sized enterprises distinguished by innovation, vision and resilience. Its contents include a journey to Sicily's aerospace startups and economic development in the South, an interview with Claudia Gerini on her evolution from actress to film producer, a report on how Italian SMEs are approaching artificial intelligence, a focus on the districts of Imperia, Pesaro and Urbino, an investigation into sustainability's impact on the SME industrial system, and stories on startups, tech hubs and generational transitions in family-business leadership.
What the July Issue Signals About Forbes Italia's Editorial Focus
An Editorial Bet on Italy's Productive Backbone
The pairing of a celebrity chef cover with the Small Giants supplement points to a deliberate editorial strategy: Bottura is presented not just as a restaurateur but as a cultural leader whose work combines craft, community and social impact — qualities Forbes Italia wants to associate with Italian business. The supplement reinforces that theme by turning attention to smaller enterprises, presenting them as the country's productive and creative core.
A Contents List That Maps Current Business Debates
The feature lineup mirrors live topics in Italy's business and policy conversation. Football's financial fragility, enforcement against digital tax evasion, drone-related security challenges, corporate purpose, healthcare modernization and AI adoption by SMEs are all issues with active institutional and commercial stakes. By grouping them in a single issue, Forbes Italia is framing these as connected questions about how Italian institutions and businesses adapt to technological and generational change.
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