#ad tech
articles
The Public Ad Tech Era Is Over as Four Delistings Signal a Market Rethink
Nielsen's $2.15 billion DoubleVerify deal is the latest exit in a year that also saw IAS, LiveRamp and Criteo leave publ...
AppLovin Bets Its Ad Engine Can Move Beyond Gaming Downloads
The mobile ad specialist is courting ecommerce and non-gaming marketers while its stock has halved amid short-seller pre...
Viant's Proprietary Data Surge Collides With Ad Tech's Fast-Accelerating M&A Wave
Viant’s 34% revenue jump, a wave of $2bn ad tech deals and TIME’s chatbot-influence ad backlash signal the end of neutra...
IAB Tech Lab Opens Privacy Protocol Revisions for Public Comment Until Sept. 11
The digital advertising standards body proposed updates to its Global Privacy Protocol and finalized the Data Deletion R...
Experian Retires Audigent Brand, Absorbs It Into Marketing Services
Twenty months after acquisition, the Audigent name disappears as Experian integrates curation capabilities into its broa...
How Georgia-Pacific Cut Its Ad-Tech Stack to the Bone and Saved Millions
The consumer goods giant consolidated over 30 supply-side platforms to a handful, using pre-bid screening to slash CPMs ...
Amazon's Certified Supply Exchange Pre-Qualifies Ad Inventory Before the Bid
Amazon Ads has certified five SSPs and is sharing demand signals before bids go out, moving programmatic quality control...
Big Tech's Q2 Ad Dominance and the Private Equity Push Into Ad Tech
Meta and Amazon outgrew Google in Q2 advertising; Wall Street frowned on AI capex, and private equity is circling under-...
AI Agents Reach Programmatic Ad Deals in PubMatic–Optable Integration
PubMatic and Optable are connecting buy- and sell-side AI agents so publishers can package first-party data into program...
Women's Sports Draw Bigger Ad Bets as Marketers Chase a Different Kind of Fan
Rising women's sports viewership is pulling in ad tech platforms and DOOH campaigns, but the data infrastructure to back...
Time Tests Bot Ads as FTC Sues Hims & Hers for Sharing Health Data with Meta and Snap
Publisher Time targets AI agents with sponsored FAQ-style content to monetize non-human traffic, while the FTC alleges H...
AdExchanger Advisory Board Taps Top Executives From GroupM, PepsiCo, Pfizer and More
The digital advertising publication’s advisory board brings together leaders from agencies, brands, and publishers, refl...
Yahoo’s Cookie Consent Notice Lists 250 Ad Tech Partners Under IAB Framework
A standard consent dialog on Yahoo properties discloses data sharing with 250 ad technology vendors as part of the IAB T...
Warner Bros. Discovery Targets ‘Dead Air’ with Shoppable Pause Ads as Standardization Looms
WBD is advancing pause-ad technology with shoppable storefronts and contextual targeting, aiming to turn frozen screens ...