#Adidas
articles
Fashion for Good Launches Benchmarking Project for PFAS-Free Textile Finishes
Project DW(O)R-X will assess nine alternative chemistries across performance, environmental impact, and cost, providing ...
JPMorgan Keeps Adidas at Overweight, Lifts Revenue View After Slight Beat
JPMorgan analyst Wendy Liu reiterated an Overweight rating and EUR 230 price target on Adidas after the sportswear group...
Adidas's Record $7.7B Quarter Turns Sour as $1B Marketing Splurge Hits Profit
Adidas posted its highest ever quarterly sales, fueled by a $1 billion World Cup marketing blitz, but a 30% surge in spe...
European Equities Climb, STOXX 600 Near Annual High, as Earnings Overpower Oil Fears
European shares advanced on Thursday, driven by strong bank and industrial earnings, with the STOXX 600 near a one-year ...
Adidas Shares Plunge Nearly 20% as World Cup Marketing Overspend Erases Profit Beat
Record football-linked marketing costs cause the biggest intraday drop on record for Adidas, despite surging sales and a...
Adidas Shares Plunge 15% as World Cup Marketing Costs Bite — Analysts See an Overreaction
Adidas stock suffered its worst day in years after second-quarter earnings missed forecasts due to spiralling World Cup ...
Adidas Unveils Hyperboost Run: A Comfort-First Shoe for All Runners
The new model features Hyperboost Pro foam and a 38-mm midsole, aiming to make running more enjoyable regardless of pace...
Adidas, Nike, and the $10B World Cup Ad War: Five Lessons That Separate Brand Breakthroughs from Noise
The 2026 FIFA World Cup drew record ad spending, but only a handful of campaigns drove real commercial results. Here’s w...