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articles
Technology
Goodway Group Tests Agentic Media Buying Against Supply-Path Controls
The indie agency's strategic partnerships lead explains why AI agents must pass the same transparency and verification t...
Companies
Walmart Closes Vibe.co Acquisition, AI Assistants Gain Traction: 6 Commerce Media Moves
From Walmart’s streaming adtech purchase to AI shopping assistants doubling conversion rates and Criteo’s outlook cut, t...
Technology
Gravity raises $30.5M to place ads in ChatGPT, and now it's targeting the bots themselves
Adtech startup Gravity has raised $30.5 million to expand its AI chatbot advertising platform, counting Best Buy and Tar...
Companies
Walmart vs. Amazon in Streaming TV Ads: How Their Strategies Differ
As the two largest retail media sellers, Walmart and Amazon are chasing streaming TV ad dollars with distinct data and p...
Companies
HelloFresh Deploys AI-Generated Ads in Times Square Using Hightouch’s Ad Studio
The meal-kit company turned to Hightouch’s new AI creative generator to speed up ad production and launched a one-day OO...
Technology
OpenAI’s ChatGPT Ad Ambitions Face Long Road to Displace Google and Meta
Early ad revenue hits $100 million but projections of $2.4 billion in 2026 and $100 billion by 2030 face skepticism, as ...