#advertising
articles
Adweek's 12 Campaigns of the Week: Gap, Heinz, Amazon and a Star-Studded Push for Gen Z
A roundup of 12 campaigns shows brands leaning on creators, celebrities, product stunts and humor to reach younger consu...
Chinese Automakers' R$465 Million Celebrity Ad Blitz Reshapes Brazil's Car Market
Chinese brands spent R$465.4 million on Brazilian advertising in two years, 44% of the sector total, using Gisele Bündch...
Survey: 80% of Marketers Cannot Explain Why Campaigns Succeed or Fail
New On Device polling of 254 advertising professionals finds data-rich teams still rely on guesses and delivery metrics ...
Gap, Marc Jacobs, Heinz and More: What This Week's Ads Say About Brand Marketing
A star-studded week of campaigns from Gap, Foot Locker, J.P. Morgan and others shows sharper cultural targeting, with Am...
Shinola's 'Set the Pace' Debut Makes Nicholas Braun Director, Not Just Star
The Detroit design brand's first full-funnel campaign uses a psychological-thriller spot to frame the Runwell watch as p...
Movers & Shakers: DKC, OK Future, Nestlé Compleat and FreshBooks Lead Ad Industry Week
The latest Campaignlive moves roundup covers DKC's Nassau tourism brief, Frank Cartagena's new agency, AI-focused offeri...
US Justice Department Backs Musk in X Advertiser Boycott Appeal
The Department of Justice has asked the Fifth Circuit to revive X's antitrust claims against 10 major advertisers, argui...
Why World Cup Hydration Breaks Became a Breakout Ad Inventory Win
Fans mocked the 2026 World Cup's mid-half hydration breaks, but advertisers saw a different story: audience loss of roug...
Travel AI Agents Are Still Built to Sell, Not to Serve Travelers
A new industry argument says Booking.com, Expedia and most travel AI tools are seller-side machines, not personal assist...
Zillow Takes Its Home-Intent Audience Data to Pinterest in First Off-Site Deal
Zillow Elevate advertisers can now target 34 housing-behavior segments on Pinterest, with Kohler's pilot reporting highe...
Tencent Q2 Revenue Beats, Adjusted Profit Up 9%, Free Cash Flow Turns Negative on AI Capex
Tencent's Q2 revenue rose 11% to 204.8 billion yuan, beating estimates, while adjusted net profit gained 9% to 68.4 bill...
ADWEEK’s 2026 Tech Stack Awards: The Martech That Turns Data into Real Revenue
From agentic AI to incrementality measurement, this year’s winners show how marketing technology is closing the gap betw...
Netflix Doubles Ad Commitments Again, Sells Out 2027 Women's World Cup Inventory
Netflix closed upfront deals with a near-doubling of commitments, driven by live sports and returning hits. The streamer...
AI Is Reshaping Omnichannel Advertising — and the Agency Business Model
Continuous AI-driven micro-optimizations are breaking down silos across search, social, CTV and more, forcing brands and...
Google Launches AI-Powered Dashboards and Agentic Tools for Advertisers
Google is rolling out AI dashboards, benchmarking, and agentic capabilities across Ads and Analytics, letting marketers ...
Netflix Nearly Doubles Ad Commitments Again as Live Sports and Accreditation Fuel Upfront Surge
Netflix closed upfront deals with another near-doubling of ad commitments, on track for $3 billion in 2026 ad revenue, d...
Jif’s ‘Every Jif’ing Thing’ Campaign Guts Its Iconic Logo to Make Peanut Butter a Snacking Staple
Smucker’s bets a $500 million marketing push and a logo rework can finally lift Jif’s meager 4% share of U.S. snacking o...
WPP Stock Stuns With 29% Surge; Versant Preps Pay Products; Cloudflare Launches AEO Capabilities
Half-year earnings land better than feared for WPP, while spin-out Versant Media bets on direct-to-consumer offerings ov...
From Heineken to Goldfish: This Week’s Ads Celebrated Connection and Nostalgia
Adweek’s latest weekly roundup showcases campaigns that tap into human connection, big-name celebrities, and a comeback ...
Agencies Are Shifting From Media Buying to Proof of Performance
As execution becomes a commodity, brands are demanding independent proof that their ad spend worked. The Omnicom-Interpu...
WPP Chief Cindy Rose: Outcome-Based Client Pay Still ‘A Few Years’ Away
Despite CEO Cindy Rose making outcome-based remuneration a cornerstone of WPP’s turnaround, only one client — Jaguar Lan...
WBD Banks on HBO Max Ad Tier and Live Sports as Linear TV Drags Down Q2 Earnings
Warner Bros. Discovery reported $8.7B in Q2 revenue, missing estimates as linear TV ad sales fell sharply. However, stre...
Paraguay’s Ad Industry Reboot: Why Relevance Has Defeated Interruption
After two decades of digital fragmentation, brands in Paraguay must now compete against everything — even memes. Ojo de ...
Snap’s CBO Sees AR and Private Messaging as the Path Beyond the Smartphone
Ajit Mohan, Snap’s chief business officer, outlines a strategy to pivot from public feeds to private messaging, AR weara...
Advertisers Ditch Behavioral Targeting for TV Intent Signals as Performance Costs Rise
Rising performance marketing costs are pushing brands to shift from chasing past consumer behavior to anticipating futur...
Marketers Bet on Streaming and Personalization for a Cautious 2026 Holiday Season
Digiday's holiday survey finds revenue optimism but flat discounting, with CTV ad use nearly doubling and brands leaning...
Adweek Names 2026 Media Plans of the Year: Bold Bets, Real Results
From racing Wienermobiles to a KFC-vs-AI taste test, Adweek's 2026 Media Plan of the Year winners show how platform-nati...
Audible Taps In-House Team and Special US for Global 'Stories That Speak to You' Push
Amazon-owned Audible's new 12-market campaign, built in-house with Special US, sells listening as a life-changing habit ...
Apple's Services Hit Record $30.7B as Advertising Drives June-Quarter Growth
Apple posted record June-quarter revenue and a 12% services gain, with advertising a standout driver — though services f...
Kokũ's Anthony Rojas: Relevance Requires Trust, Coherence and Long-Term Thinking
In a saturated market, says Kokũ director Anthony Rojas, brands win by earning trust through listening, coherence and a ...