#advertising technology
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Companies
Nielsen's $2.15B DoubleVerify Bet Is About Owning What AI Models Measure
Nielsen is paying a 30% premium for DoubleVerify not for growth, but to control the verification layer that automated ad...
Technology
Ad Tech's Identity Solutions Confront Accuracy Crisis as AI Amplifies Errors
New research suggests 15–30% of cross-device identity links may be false positives, wasting billions in programmatic spe...