#agencies
articles
Technology
AI Is Reshaping Omnichannel Advertising — and the Agency Business Model
Continuous AI-driven micro-optimizations are breaking down silos across search, social, CTV and more, forcing brands and...
Companies
Agencies Are Shifting From Media Buying to Proof of Performance
As execution becomes a commodity, brands are demanding independent proof that their ad spend worked. The Omnicom-Interpu...
Technology
AI Now Runs the Ad Industry in 2026 — But Black-Box Platforms Test Marketers' Trust
AI is woven into nearly every stage of advertising in 2026, but transparency lags as agentic AI's first wave arrives. Ma...
Politics
UK Government Body Directory Shows the Scale of Its Agency Network
A GOV.UK overview maps how departments link to dozens of agencies, public bodies and tribunals — from the Animal and Pla...
Companies
Snap Unveils New Agency Controls, Expands Partner Program to Europe
Snap introduces organization-level access controls and cross-account audience sharing for agencies, broadens its Indy Ag...