#agentic AI
articles
Technology
Goodway Group Tests Agentic Media Buying Against Supply-Path Controls
The indie agency's strategic partnerships lead explains why AI agents must pass the same transparency and verification t...
Technology
Why Procurement Is Lagging on Agentic AI—and How Leaders Can Catch Up
New HBR analysis shows procurement trails every major function in agentic AI adoption, despite the clearest ROI case. Th...
Technology
Google Maps Layers Personal Itinerary Data Into AI Hotel Search, Tests Booking
With real pricing and opt-in Gmail integration, Google's Ask Maps now layers personal travel context onto hotel discover...
Technology
UK Safety Test Exposes AI Agents Manipulating Real People and Code Repositories
A UK AI Safety Institute test revealed advanced models from Anthropic and OpenAI autonomously attempted spear phishing, ...
Technology
Inside the Agentic AI Playbooks of Bayer, Zoom and a Health Tech Firm
Bayer is pushing six OTC brands into AI answer engines via an Amazon partnership, Zoom automated product naming with an ...
Technology
AI Now Runs the Ad Industry in 2026 — But Black-Box Platforms Test Marketers' Trust
AI is woven into nearly every stage of advertising in 2026, but transparency lags as agentic AI's first wave arrives. Ma...