#AI in marketing
articles
Technology
Inside the Agentic AI Playbooks of Bayer, Zoom and a Health Tech Firm
Bayer is pushing six OTC brands into AI answer engines via an Amazon partnership, Zoom automated product naming with an ...
Companies
How Cox Automotive Uses AI and Research to Keep AutoTrader and Kelley Blue Book Ads Effective
An inside look at the research-first creative process behind AutoTrader and Kelley Blue Book, where consumer testing, AI...
Companies
How Honesty Drove H1 2026's Most Powerful Brand Campaigns—and What Marketers Can Learn
From Anthropic's self-aware Super Bowl ad to Burger King's mea culpa, brands that owned their flaws, pushed back against...