#AI marketing
articles
Companies
SAP and BBDO New York Launch 'Beginning of Better' to Reframe AI Fears
The enterprise software company positions its Autonomous Enterprise vision as the latest in a long history of technology...
Technology
Salt Bank Marketing Chief: AI Answers Are Becoming a Third Discovery Front
Salt Bank's Viorel Ruse says AI assistants now shape purchase shortlists, paid search and CRM offer the clearest ROI, an...
Retail
PENNY Marketing Chief: AI Recommendations Are the New Search Rankings
Lucian Pavel, head of marketing at PENNY, says brand visibility in AI assistant answers is becoming as critical as top p...
Retail
PetSmart credits AI-powered decisioning with a 22% lift in salon bookings
PetSmart credits AI-powered decisioning with a 22% lift in incremental salon bookings. Marketing SVP Bradley Breuer expl...
Companies
Canva CMO Zach Kitschke: Weekly Sprints Keep Marketing and AI Product in Sync
As Canva becomes the third most-used consumer AI product, CMO Zach Kitschke reveals the weekly rituals, community-driven...