#automotive marketing
articles
Automotive
BMW's Spider-Man Ad on Car Displays Angers Drivers — and Breaks Its Own No-Ads Pledge
BMW is showing a Spider-Man film banner on infotainment screens in more than 70 countries. Drivers are calling it intrus...
Automotive
BMW Sues Corners: How a Kafkaesque Gulf Ad Turns Everyday Pain into Showroom Traffic
BMW’s new AGMC campaign, created with Serviceplan Middle East, skips glossy car shots to put sharp corners on trial—and ...