#brand building
articles
Retail
Target Launches Good & Gather Cookbook, Signaling a New Front in Private-Label Branding
Target released a 272-page cookbook featuring 100 recipes from its Good & Gather brand, priced at $24.50. The move is pa...
Health
China Puts Elderly-Care Branding at the Core of Its Silver Economy Strategy
Beijing is pushing a fragmented elderly-care sector — 40,000-plus homes, fewer than 20 listed operators — to consolidate...