#brand safety
articles
Technology
IAB’s 'Four Ps' Aims to Define AI Search Visibility for Marketers
The Interactive Advertising Bureau introduces a framework to help marketers measure how generative AI search represents ...
Companies
X and World Federation of Advertisers Settle Antitrust Lawsuit, Vow to Collaborate on Brand Safety
After two years of litigation, Elon Musk’s X and the WFA end their legal fight, pledging to reset their relationship ami...
Companies
X and World Federation of Advertisers Settle Ad Boycott Lawsuit
The settlement ends Elon Musk’s legal fight against advertisers who pulled spending over brand safety, with the WFA agre...