#branding
articles
Louis Vuitton’s Trunk Tower and Prada’s Shifting Green Shell Redefine Fifth Avenue Scaffolding
Two luxury rivals on Billionaires’ Row have turned temporary construction sheds into architectural statements — one a 24...
RIMS Files Trademark for 'Risk Management: Making the World Safer, More Secure, and More Sustainable' Slogan
The Risk and Insurance Management Society seeks trademark protection for a new slogan that emphasizes safety, security, ...
Nasdaq and Mercedes F1 Team Turn Partnership into Driver-Led Content Series
The exchange and the Formula 1 team are promoting their cross-industry collaboration through interviews with George Russ...
Kokũ's Anthony Rojas: Relevance Requires Trust, Coherence and Long-Term Thinking
In a saturated market, says Kokũ director Anthony Rojas, brands win by earning trust through listening, coherence and a ...
Naming Blunder Contributed to Bar Julius’ Closure, Owner Says
Sydney’s Bar Julius and rooftop Lottie will close at month’s end after less than two years, with the owner partly blamin...
Oscar Mayer Marks 90th Wienermobile Anniversary with Milk Bar Hot Dog Cake
The Kraft Heinz brand debuts a limited-edition Wiener Cake at Milk Bar stores in three cities, riding a viral trend to k...
Why Coca-Cola’s New ‘Marlboro’ Typeface Hit a Nerve
A new slab serif font called Better With drew immediate consumer backlash for resembling a pack of Marlboro reds, reveal...
Germany’s Whisky Industry Is Winning Medals. The World Hasn’t Noticed—Yet.
German single malts picked up top prizes in 2025 and 2026, but the country’s centuries of brewing and distilling know-ho...
Decoding the DNA of Iconic Slogans: What 100 Unforgettable Taglines Reveal About Modern Branding
This analysis distills timeless branding lessons from 100 enduring slogans, exploring how they tapped into consumer psyc...