RIMS Seeks Protection for Slogan

The Risk and Insurance Management Society (RIMS) has filed a trademark application for the phrase “RISK MANAGEMENT: MAKING THE WORLD SAFER, MORE SECURE, AND MORE SUSTAINABLE.” The application was made public on July 24, 2026, and covers a range of goods and services that signal a deliberate branding initiative by the professional association representing risk managers.

The filing, submitted through the law firm Finnegan, Henderson, Farabow, Garrett & Dunner, lists use in connection with business surveys, association promotional services, educational seminars, downloadable electronic publications, and printed instructional materials. This indicates RIMS intends to use the slogan prominently across its educational and member-facing activities.

What the Trademark Filing Reveals About RIMS's Brand Strategy

RIMS Formalizes a Mission-Driven Message

The trademark application suggests RIMS is putting more weight behind a public-facing mission that extends beyond traditional insurance risk transfer. By linking risk management directly to a safer, more secure, and sustainable world, the society is aligning itself with the growing role risk managers take in corporate sustainability and resilience programs. The inclusion of electronic publication services hints at stepped-up digital content strategy, potentially including e-books or online journals that reinforce the same theme.

For an association that counts thousands of risk professionals as members, the slogan—if approved—could become a unifying brand line at conferences, in certification materials, and in advocacy efforts. The move does not indicate any regulatory development or market shift; it is a straightforward branding action with little immediate impact on the insurance industry beyond RIMS's own visibility.